Pixie
Bold UI. Effective UX. An experience as vivid as a real game.
MY ROLE
UX Design
UI Design
Prototyping
eCommerce Design
TOOLS
Balsamiq
Adobe XD
problem.
PIXIE is a store specialized in video games, consoles, games accessories
and events. Through UX Research it was pointed out that the user expected
an eCommerce far for plain
solution.
Vivid colors, bold typography and large images of characters were brought into this layout for a more clear view of graphics and an effective connection between game lovers and the games
research.
This project is based on a personal case study.
Being a frequent museum visitor I felt the necessity for a smarter experience at museum’s bookshops, which resulted in the concept for this app.
understanding our users.
user research
To better understand our audience, we invited a group of users for an interview in order to
better narrow down their profile and their relationship with the brand
Research Goals
- Discover user profile (age, behavior, spending habits, needs, pain points)
user research insigths
said gamers are very
visual-oriented creatures
would buy an item based
on an impressive product page
find online games store
dull and confusing
would buy a game indicated by
someone they know and trust
gamers are extremely visual beings.
After a careful analysis of the data from the precious conversation with our users, it was possible to narrow down
some traits that would help me come up with a persona that would represent the target audience (user) of the webshop
user persona
information architecture
While developing the information architecture for the project, both categorization and navigation were structured to be very simple,
providing the user a positive experience and hopefully a conversion rate optimization. Based on the data gathered during IA research
it was time to jump into Balsamiq to sketch out screens and user flows in order to demonstrate how navigation would go
